Downloads & Guidelines
To ensure our brand, imagery, and assets remain consistent, Welch® is happy to provide digital assets to assist in your sales and marketing efforts. All the resources you need to sell our products can be found right here. The resources on this page are solely for the use of authorized dealers. Sharing this information is prohibited.
Our Logo
Our logo is intended to be the “face” of our company: it is the graphical representation of a our unique identity. It defines our brand and becomes the single most visible manifestation of our company within our target market.
Through color, font, and the overall image, it provides essential information about Welch that allows customers to identify with our core brand. It is a shorthand way of referring to our company in advertising and marketing materials; and it provides an anchor point for the various design choices in all of our other business marketing materials.
Using the logo in a consistent manner across all applications helps to both establish and reinforce immediate recognition of the brand.
Primary Mark
The primary mark includes a black company name. It is the primary identification of our company and should be of foremost importance when displayed. It’s integrity and representation is the core of the Welch brand and should always be placed in a prominent location without obstruction. Only show the logo in black or white (on colored backgrounds). Usage example is shown on the right.
Logotype (Wordmark)
This logotype is a text-only typographic that identifies our company name for purposes of identification and branding when the full logo is not required. The wordmark should be used on a limited basis, except when applied to product. This logos are intended to be used as an alternate option and should be considered a last resort. NOTE: Typically, a black background image should utilize a white logo.
Unacceptable Uses
Our logos must be used as supplied and should not be manipulated or altered in any way. Here are a few examples of unacceptable representations of our logo, and should serve to prevent any such uses. These examples apply to all versions of our logos and wordmarks.
- Do not remove or change any elements of the logo.
- Do not change the logo’s orientation.
- Do not place the logo on a busy photograph, texture, or pattern in a manner that will distract from, compete with, or obscure it in any way.
- Do not put a photo/pattern behind the logo.
- Do not present the logo on similar-colored backgrounds.
- Do not bevel or emboss the logo.
- Do not change the logo’s colors.
- Do not add “glow” effects or an outline to the logo.
- Do not present the logo in “outline only” fashion.
- Do not add “drop shadow” effects to the logo.
- Do not put a white box around the logo when placed on a dark or busy background.
- Do not reconfigure or change the size or placement of any logo elements.
- Do not stretch or squeeze the logo to distort proportions.
- Do not change the logo type font.
- Do not recreate elements or replace them with something else.
- Do not crop the logo in any way.
Photography & Videography
All photography and videography used throughout our marketing materials should reflect our brand and product. Please do not alter any of the lifestyle photography or videos provided. These have been carefully edited to support our image.
How to Download
Download logo and product image assets using the Box.com widget below. For security reasons, Box.com will provide you with a prompt to access the files. Please follow the instructions to access the files available for download.
Should you need additional assistance, please contact your Regional Sales Manager, call the Welch® Customer Service Team by phone 800-547-8410, option 2, or use our contact us request form.